Content Square is another tool commonly used on websites: How is their tool different than the others we discussed during this module?

Content Square only measures transactional data as it relates to your website.

Content Square measures how visitors progress through your site, page by page, from entry to exit. Reveal journeys by behavioral segment, acquisition channels, or new versus repeat visitors.

Content Square is a tool that looks at email campaign performance specifically.

Content Square is a tool that looks at the highest performing social media ads in the market.