CONTEXT: Let's assume you have a company that sales water machine to the end customer (office buildings)

Sales Pipeline and Goals

Develop a strategy of the activities you will undertake throughout the sales funnel, as well as expectations of the results from this strategy.

Generating Sales Leads

Activities (what will you do?)	Expectations (what do you expect from these activities?)

Explain your reasoning on the above activities/expectations. Why are they appropriate?

[Text Wrapping Break]Determining Sales Prospects

Activities	Expectations

Explain your reasoning on the above activities/expectations. Why are they appropriate?

Prioritizing Sales Prospects

Activities	Expectations

Explain your reasoning on the above activities/expectations. Why are they appropriate?