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( continued from Q 4 ) If the marketers of this commercial were showing this ad to government officials hoping to persuade them to enforce

(continued from Q4) If the marketers of this commercial were showing this ad to government officials hoping to persuade them to enforce a law about rear seat belt use, a more effective version based on framing concepts (as discussed in class) could be:
Question 5Answer
a.
Keep the statement save lives in 50% of head-on accidents...
b.
Change the statement to prevents deaths in 50% of head-on accidents...
c.
Change the statement to people will die in 50% of head-on accidents if rear seat belts are not used...
d.
It doesnt matter which statement they use

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