Continuous improvement is a continual process of improvement, which is an ongoing effort to improve products, services, and/or processes in your organization. These improvements can be seen as "incremental," which happens over time, or "breakthrough," which happens all at once. Why do you think continuous improvement is so important and yet does not always get the attention it deserves? 

Review "What is continuous improvement" by kanbanize: https://kanbanize.com/lean-management/improvement/what-is-continuous-improvement and what your textbook says about continuous improvement and talk more about the importance of continuous improvement and how you will integrate it into your organizational design?