Contract law 1 and 2 question:

Joe purchased a small cafe from Simone. Joe was induced to buy that business by a statement by Simone who said the average takings were 2,500 per week. Two weeks after taking over the business it became apparent to Joe that the shop took no more than 750 per week. Simone's statement must have been made knowing it to be false. Joe wants to return the business and recover the purchase price. Is Joe likely to be successful. Explain your answer fully.