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Contribution Margin Daisy Inc. current products comprises of the followings: Moon: The selling price is RM 1 5 . 0 0 per unit, with production

Contribution Margin
Daisy Inc. current products comprises of the followings:
Moon: The selling price is RM15.00 per unit, with production cost of 32% per unit, and sales volume on average is 250,000 units per year.
River: The selling price is RM40.00 per unit, with production cost of 40% of the selling price per unit, and sales volume on average is 130,000 units per year.
The company is planning to introduce another product, Allure, which is expected to have an average sale of 200,000 units per year. The selling price will be at RM28.00 per unit, and production cost of RM22.00 per unit. The introduction of the new product will decrease sales of Moon by 21%, and to River of 30%.
1) Total Sales Revenues of the existing products are RM_____________.
2) Total Net Contribution Margin of the company is RM______________.
3) Percentage of contribution margin per unit for Moon is ________%,
4) With the introduction of the new product, River's sales will be reduced to __________ units.
5) Total Sales Revenues with the new product are RM_______________.
6) Total Net Contribution Margin with the new products is RM____________.
7) Total Erosion Cost with the introduction of the new products is RM______________.
8) The company should proceed not with the production of Allure.
a. True
b. False

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