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Control Measures - Specify how best the ROI for the organisation will be impacted, accounting for the incremental sale and bottom-line growth of the business

Control Measures - Specify how best the ROI for the organisation will be impacted, accounting for the incremental sale and bottom-line growth of the business (Explain the ROI for the business in a numerical form (Analysis) and what controls that the business will use to streamline the campaign)

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