ControlEthics in Marketing Research

LO: Explain how Canadian privacy and data collection laws contribute to transparency, quality, and integrity in marketing research.

In this assignment, we will be looking at three different sources to assess the laws contributing to ethics in marketing research. Tri$-$Council Policy Statement. Students will be putting together a presentation to teach the rest of the class about their assigned topic.

Instructions

Step $1$: Gather in groups of two or three. Each group will be assigned one of the topics below. I have provided a link$($s$)$ to get you started, but students are expected to conduct their own research and show their references in their PowerPoint: Human Research Ethics $/$ Tri$-$Council Policy Statement: