Locate a recent (in the past 9 months) article or video on a topic that highlights TWO substantially distinct terms from Ch. 1 of the text.

: Introduction should summarizes the story in a critical fashion (ie does not regurgitate; use your own words, how would you explain it to a friend, for example - mistakes are tolerated more when the writing is original and carefully worded) Include the link to this source.

: Separate the terms out in (bulleted or non-bulleted) paragraphs and apply the terminology to the text

: explain a contrary perspective, such as a controversial aspect the story or a potential downside/unintentional consequence, or any other kind of 'twist' that you can bring to the discussion to make your paper memorable.

Example: a story on marketing luxury items might lead one to ponder whether some members of society are made worse off from exposure to the ad message

Example: a story on reduced marketing expenditures might beg the question about long run consequences for the firm

the two topics we covered were Positioning Explain the Marketing Mix and the killer bs and 5 cs

https://www.segmentationstudyguide.com/all-about-positioning/positioning-and-the-marketing-mix/

This website is the one touse