Convenience stores in Japan, such as the corner Seven-Eleven, and supermarkets in Britain, are capitalizing on Internet commerce by offering their customers easy access, e-service, attractive prices, and selections. Located athttp://www.7dream.com, Seven-Eleven allows shoppers to surf, order, and pay for merchandise with cash, the most-trusted payment method in Japan, a country with a comparatively low crime rate. Locate the website of Britain's large supermarket chain, Tesco, at http://www.tesco.com. What types of services offered would appeal to you? What do you see as a deterrent to introducing these and other eCommerce services into supermarkets, hypermarkets, and convenience stores in the United States?

*e-project: This chapter explains the different methods of entering foreign markets. Using sources on the Internet provided by your government's trade division, the US State Department (http://www.state.gov), the US Dept. of Commerce (http://www.commerce.gov), and private resources such as http://www.china-venture.com, plan the export of a new line of USA-brand baseball hats to Shanghai and Beijing, China. Assume that you plan to manufacture the hats inside China and distribute them through local stores within those two cities.

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