Copy and paste the following URLs into your browser and watch each of the ads a few times - if you like you can also watch ads from the same campaigns that I showed in class.

Las Vegas 

 https://www.youtube.com/watch?v=0Mw-gZy3CDE

https://www.youtube.com/watch?v=nQxOsH3Yv8M

 

Newfoundland & Labrador 

https://www.youtube.com/watch?v=h5YDL5OUIE8&list=PL1w8OiZ0J6txVyepJQcYOfpFiHxxCmaNX&index=4

https://www.youtube.com/watch?v=mQpwDtIn4ec&t=5s

https://www.youtube.com/watch?v=8U1DrQrDeFI

 

The ads are for two very different destinations - Las Vegas and Newfoundland & Labrador. The ads are part of long running campaigns that have been very successful in building a very strong positioning and destination brands for each destination and increasing visitors year after year.

Watch the ads a few times and then briefly answer the following questions for each ad.:

1.Who do you think the target group is - briefly describe them and why might they like to go there

2.What images does the ad create in your mind about what this place is like?

3 Do you believe the ads communicate anything unique about the destination - if yes, please specify what this is.