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Corley Communications performed a customer profitability analysis and obtained the following results for its bottom five customers: Customer Net Profit Customer Sales Albert Brown $520,000
Corley Communications performed a customer profitability analysis and obtained the following results for its bottom five customers: Customer Net Profit Customer Sales Albert Brown $520,000 $1,240,000 $1,500,000 $660,000 $460,000 Carter Customer Profit Margin 0.24% 0.13% 0.10% (0.22%) (0.90%) $1,248 $1,612 $1,500 ($1,452) ($4,140) Dyson English Chris Corley, vice president for marketing, believes that if these five customers are dropped, the selling expenses required to serve them will be eliminated. Company revenues total $20,000,000; the current average customer profit margin is 8.00%, and net income is $1,600,000. (a) Your answer is correct. Calculate the total customer net profit. Total customer net profit $ 1600000 Your answer is correct. Calculate the total customer net profit. Total customer net profit $ 1600000 e Textbook and Media Attempts: unlimited (b) Calculate average customer profit margin after dropping all five customers. (Round answer to 1 decimal places, e.g. 15.2%.) Average customer profit margin % e Textbook and Media Save for Later Attempts: unlimited Submit
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