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Coronado Industries is unsure of whether to sell its product assembled or unassembled. The unit cost of the unassembled product is $24 and Coronado would
Coronado Industries is unsure of whether to sell its product assembled or unassembled. The unit cost of the unassembled product is $24 and Coronado would sell it for $61. The cost to assemble the product is estimated at $25 per unit and the company believes the market would support a price of $84 on the assembled unit. What decision should Coronado make? Sell before assembly, the company will be better off by $2 per unit. Process further, the company will be better off by $22 per unit. Process further, the company will be better off by $12 per unit. Sell before assembly, the company will be better off by $23 per unit
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