Corporation X is considering expanding its product portfolio because top management believes there will be demand for highend, userfriendly, and digitally-advanced coffee machines. Yet, the top management is also concerned because this is a competitive market with many highly capable manufacturers, both at the high end and low-cost imitators. The product should therefore be developed and marketed very quickly in the American and European markets. Furthermore, the head of R&D warns that Corporation X currently lacks sufcient expertise and knowhow to make an entire coffee machine by itself: it needs to understand more about the process of coffee brewing, particularly optimal temperatures for brewing, the best infusion and extraction methods, and the materials and designs to use for various components of the machine. Question 3: how shouid the firm obtain the required te chnotogicai knowledge and knowhow and why in this manner? Answer this question in a short essay (up to 500 words). Question 4: it Corporation X succeeds in o'eveioping a new coffee machine, how shouid it commercialize the new product and why in this manner? Answer this question in a short essay (up to 500 words)