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Corporations make choices about Strategic Business Units (SBU's) based on their ability to bring more shareholder value. Use the Parenting Matrix (Campbell, Gould and Alexander,

Corporations make choices about Strategic Business Units (SBU's) based on their ability to bring more shareholder value. Use the Parenting Matrix (Campbell, Gould and Alexander, 1995) to evaluate which SBU's Esquel should incorporate into their business in order to maximise shareholder value

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