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Cosmetics Purchases (Association Rule Mining): Consider the Il shown in the result table. For each rule, a) Explain the Conf.%output and how it is calculated.

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Cosmetics Purchases (Association Rule Mining): Consider the Il shown in the result table. For each rule, a) Explain the "Conf.%"output and how it is calculated. b) Explain the "Support(X)", "Support(Y)" and "Support(X,Y)" output and how it is calculated. c) Explain the "Lift ratio of the rules in the table and how it is calculated. d) Write down the contingency table. e) Explain the rule in the table in words. Lift Ratio Rule Conf. % Support Support Support (X) (Y) (X,Y) 11062 77 10362 76 81.58 Bronzer, Concealer, Nail Polish Brushes 80.52) Brushes, Concealer Bronzer, Nail Polish 3.708 3.909

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