Cost per mille is the only advertising metric that will allow us to compare the efficiency of online and offline advertising.

TrueFalse

Showing a markdown price of $15 next to an original retail price of $45 is an example of anchor pricing.

TrueFalse

For any ad campaign, the number of impressions will be higher than the number of reach.

TrueFalse

Marketers should be willing to pay more for advertising that will have a higher chance of reaching the target market.

TrueFalse

Retargeting ads are considered less effective than the typical display ad.

TrueFalse

The digital advertising approaches that are effective at the beginning of the customer journey are the same ones that are effective near the end of the journey.

TrueFalse

A company adding products to the customer's shopping cart without permission before checkout is an example of a dark pattern.

TrueFalse

Convenience stores are considered to have high product width.

TrueFalse