Question
Cost-Based Pricing:Break Even and Target Profit Pricing Calculate the break-even volume for T-Vee Corp.'s new high definition televisions (show all work): Price to retailers$2,500 Fixed
Cost-Based Pricing:Break Even and Target Profit Pricing
Calculate the break-even volume for T-Vee Corp.'s new high definition televisions (show all work):
Price to retailers$2,500
Fixed costs$3.5 million ($3,500,000)
Variable costs$950 per television
Target profit has been set at $10 million for the first year as well as recouping the corporation's $5,000,000 R&D costs.
How many TVs will they need to sell in the first year to meet their goal?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
