Question
Costco and Sam's Club both offer annual memberships in exchange for discounted prices. Customers tend to purchase items in bulk at Costco and Sam's Club.
Costco and Sam's Club both offer annual memberships in exchange for discounted prices. Customers tend to purchase items in bulk at Costco and Sam's Club.
How are shopping clubs like Costco or Sam's Club priced like a two-part tariff?
Do two-part tariffs simply offer "bulk discounts"?
What other sources of value might the annual membership confer to patrons of Costco or Sam's Club?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
