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(Costco) Costco wants to determine which type of member has the highest customer (CLV. Using the data below, identify the member type with the
(Costco) Costco wants to determine which type of member has the highest customer (CLV. Using the data below, identify the member type with the highest customer lifetime value and compute its corresponding CLV Business Gold Legacy Group Visits/Month 25 1.75 23 2.1 $$$ Spent/Visit $120 $185 $105 Average Life as Customer 5.6 years 7 years 9.3 years O Legacy $2.051 O Gold: $2.266
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Forensic Accounting and Fraud Examination
Authors: William Hopwood, george young, Jay Leiner
2nd edition
978-007813666, 78136660, 978-0078136665
