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Costco is a chain of US supermarkets that requires a membership card and generally sells larger quantities of products at lower prices than its competitors.
- Costco is a chain of US supermarkets that requires a membership card and generally sells larger quantities of products at lower prices than its competitors. Below is an image from their website that describes the two types of memberships they offer. What type of price discrimination does Costco use? (To answer this question it's not necessary for you to know anything about Costco beyond what is contained in the text of the question or the image below. For full credit identify the components of Costco's pricing strategies using the terminlogy we used in class, and describe what type of consumer each option is meant for).
- TRUE/FALSE/UNCERTAIN: The difference in price between automaker's Tesla Model S 70 and Model S 75 is approximately $3,000. Both cars are identical and cost the same to make, but the S70 (the cheaper model) comes with additional software that limits the battery range by 20 miles (meaning the car will drive fewer miles on a full charge). By doing so, Tesla is lowering the quality of its own product but not saving any money on cost! Clearly this is a mistake.
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