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Cost/Volume/Profit Analysis Morton Company's contribution format income statement for last month is given below: Sales (42,000 units $29 per unit) Variable expenses Contribution margin Fixed
Cost/Volume/Profit Analysis
Morton Company's contribution format income statement for last month is given below:
Sales (42,000 units $29 per unit)
Variable expenses
Contribution margin
Fixed expenses
Net operating income
$ 1,218,000
852,600
365,400
292,320
73,080
The industry in which Morton Company operates is quite sensitive to cyclical movements in the economy. Thus, profits vary
considerably from year to year according to general economic conditions. The company has a large amount of unused capacity and is
studying ways of improving profits.
Required:
1. New equipment has come onto the market that would allow Morton Company to automate a portion of its operations. Variable
expenses would be reduced by $8.70 per unit. However, fixed expenses would increase to a total of $657,720 each month. Prepare
two contribution format income statements, one showing present operations and one showing how operations would appear if the
new equipment is purchased.
2. Refer to the income statements in (1). For the present operations and the proposed new operations, compute (a) the degree of
operating leverage, (b) the break-even point in dollar sales, and (c) the margin of safety in dollars and the margin of safety percentage.
3. Refer again to the data in (1). As a manager, what factor would be paramount in your mind in deciding whether to purchase the new
equipment? (Assume that enough funds are available to make the purchase.)
4. Refer to the original data. Rather than purchase new equipment, the marketing manager argues that the company's marketing
strategy should be changed. Rather than pay sales commissions, which are currently included in variable expenses, the company
would pay salespersons fixed salaries and would invest heavily in advertising. The marketing manager claims this new approach would
increase unit sales by 30% without any change in selling price; the company's new monthly fixed expenses would be $545,664; and its
net operating income would increase by 20%. Compute the company's break-even point in dollar sales under the new marketing
strateqv.
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