Question
Cotrone Beverages makes energy drinks in three flavors: Original, Strawberry, and Orange. Company is currently operating at 75 percent of capacity. Worried about the company's
Cotrone Beverages makes energy drinks in three flavors: Original, Strawberry, and Orange. Company is currently operating at 75 percent of capacity. Worried about the company's performance, the company president is considering dropping the Strawberry flavor. If Strawberry is dropped, the revenue associated with it would be lost and the related variable costs saved. In addition, the company's total fixed costs would be reduced by 15 percent.
Segmented income statements appear as follows:
Product
OriginalStrawberryOrangeSales$32,500$43,500$50,900
Variable costs22,75039,15040,720
Contribution margin$9,750$4,350$10,180
Fixed costs allocated to each product line4,9006,5007,100
Operating profit (loss)$4,850$(2,150)$3,080
Required:
a.Prepare a differential cost schedule.
Status QuoAlternative: Drop StrawberryDifference (all lower under
the alternative)Revenue
Less: Variable costs Contribution margin
Less: Fixed costs
Operating profit (loss)
b.Should Cotrone drop the Strawberry product line?
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