Cotton On Group is Australia's largest global retailer, known for its fashion, clothing and stationery brands. It has over 1,500 stores in 18 countries and employs 22,000 workers globally. It currently operates eight brands; Cotton On, Cotton On Body, Cotton On Kids, Rubi, Typo, Cotton On LOST, Factorie and Supr. Whilst the brands were doing well before COVID-19 hit, Cotton On Group has noticed a severe reduction of foot traffic in their Cotton On Kids retail stores. Staff have also observed that potential customers are entering the store, doing a quick lap and exiting. They have also noticed that parents with prams and people with trolleys are no longer entering the store. Cotton On Kids are considering a total store redesign now that lockdown is over and more people in New South Wales are out and about. Before the redesign, however, Cotton On Kids want to conduct marketing research to better understand the characteristics of store design that their target market deems important. Cotton On Kids would like to use the findings from this research to make decisions regarding elements of the redesign, in an effort to increase customer's likelihood of purchasing in store.

In this scenario what would be considered as secondary sources (internal, popular, government, commercial, and/or academic) to inform research questions and selection of variables