Answered step by step
Verified Expert Solution
Question
1 Approved Answer
CouchSpuds have identified that consumers will need to see their ad a minimum of 2 times before they will recall the product and its benefits.
CouchSpuds have identified that consumers will need to see their ad a minimum of times before they will recall the product and its benefits. They launch a campaign that purchased ads and delivered the following results. What are the total GRPs for the campaign? An X denotes that that segment of the population has seen that ad
Pop. Segment Ad Ad Ad of Households
X
X
X
X X
X X
X X
X X X
Question options:
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started