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Could too much change alienate our consumers and customers? Or could too much change occur that the product or service becomes unrecognizable
Could too much change alienate our consumers and customers? Or could too much change occur that the product or service becomes unrecognizable
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
