Question
Could you help me answer on questions, Below is the text 1) Why is an understanding of different cultures important to an international marketing manager?
Could you help me answer on questions, Below is the text
1) Why is an understanding of different cultures important to an international marketing manager? Discuss briefly and add concrete examples.
2)What is the difference between standardization or adaptation? Bring examples when it makes sense to use standardization and when it makes sense to go with adaptation.
3)The international marketer who fails to meet his or her objectives is MOST likely to be a victim of:
- unfamiliar marketing environments.
- an inability to adapt products.
- an inability to adapt commercial messages.
- weak pricing skills.
4)In order to minimise the likelihood and/or impact of making inappropriate decisions based upon the self-reliance criteria of domestic executives, international executives should subject such decisions to:
- cross-cultural analysis.
- ethnocentric analysis.
- decision-tree analysis.
- computer simulation analysis.
5) The ABC Corporation has recently sought to augment its traditional domestic marketing program by establishing a presence on the Internet. The firm has been surprised by the large and increasing volume of foreign orders this move spawned. At this stage, ABC's international role would be BEST described as:
- global marketing.
- international marketing.
- no direct foreign marketing.
- regular foreign marketing.
6)The system of accounts that records a nation's international financial transactions is called its:
- Trade balance
- National accounts system
- Exports - imports account
- Balance of payments
- Exchange rate
7) You are working in an Estonian company that produces and sells wooden modular houses and wants to expand the business to other markets. Help your company to choose the target market and entry mode and explain your choices of choosing that particular country / region and entry mode.
8) What can be learned from the case example of Red Bull?
Bring out the most important learning points, discuss these and add concrete examples, using the marketing mix for international companies.
9) Norms remain the same across all countries
True or false
10) In nations with weak institutional guidelines, corruption is often a factor that affects the purchase behaviour of organisational buyers
true or false
11) Martin, a German citizen, displays consumer ethnocentrism if he purchases electronic gadgets that are manufactured in Japan
true or false
12) The International Monetary Fund (IMF) was created to serve as a watchdog over most international financial transactions between nations
true or false
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