Could you help me do PEST analysis of NOKIA (consider the time frame when it failed,not the current) As you prepare your presentations, keep the following in mind. Remember that your role as a consultant is to identify the international business issues and then solve them using the international business tools. Be sure to focus on issues related to internationalization. Do no become distracted by other issues you may find in the business. q1) why did nokia failed q2) outline your advice that what should be improved, Do not confuse international business issues with "strategic" issues. The two are different. For example, deciding to sell in another country is a strategic issue and therefore not one to discuss in your presentation. Deciding whether to make what you sell in the country or export it and then if you are going to form an JV or build the factory yourself and whether you should sell the same thing that you do in your home country or customize it for the local environment are international business decisions