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Module 3 - Case

effective customer management

Case Assignment

Godsell (2012) identified seven steps to developing a segmented supply chain. Davis (2010) traces Dell Computers Transformative journey through the process. Please read both articles carefully, then write an essay explaining:

• The situation Dell found themselves in before attempting SC segmentation
• The extent to which Dells experiences can be explained in terms of Godsells seven steps.
• Which activity at Dell corresponded to each of Godsells steps.
• What benefits Dell derives from SC segmentation.

Feel free to use, as appropriate, other sources related to SC segmentation and Dell.

Assignment Expectations

• Write a well-constructed essay. Feel free to use tables and bulleted lists, if appropriate.
• The readings do not provide specific answers. You will need to fill in the gaps, using your understanding of the material presented in the module, and the background sources.
• Style and format must comply with the Writing Style Guide. (TUI Guide, n.d.) This is not an English course; however, errors in spelling, grammar and style will be penalized.
• Provide citations and references. Use of APA style is encouraged, but not required. Please see the TUI Writing Guide, or visit the Purdue Online Writing Lab (OWL, 2015).
• There is no page requirement. Write what you need to write, neither more nor less.