Could you help to answer the following quesiton

B. Harmon Supermarkets (HS) decides to apply ABC analysis to three product lines: Dry Goods, Milk and Fruit Juice, and Frozen Goods. It identifies four activities and their activity cost rates;

Ordering $80 per purchase order

Delivery and receipt of merchandise $60 per delivery

Shelf-stocking $15 per hours

Customer support and assistance $0.18 per item sold

The revenues, cost of goods sold, store support cost, and activity-area usage of the three product lines are:

Financial data

Revenues $60,000 $65,000 $52,000

Cost of goods sold $40,000 $48,000 $35,000

Store support $12,000 $14,000 $11,000

Activity-area usage (cost-allocation base)

Ordering (purchase orders) 28 25 12

Delivery (deliveries) 98 36 26

Shelf-stocking (hours) 180 164 22

Customer support (item sold) 15,250 20,500 7,800

Under its simple costing system, HS allocated support costs to products at the rate 25% of cost of goods sold.

Use the simple costing system to prepare a product-line profitability, report for HS.

Use the ABC system to prepare a product-line profitability report for HS.

What new insights does the ABC system in requirement 2 provide to HS managers?