Could you please elaborate the bullet points mentioned below for my research paper in detail.

Yeti Company's SWOT Analysis

Strengths:

• Strong Brand Reputation
• High-quality and durable products that meet the needs of outdoor enthusiasts
• Innovative product designs that address the pain points of consumers
• Strategic partnerships with well-known figures in the outdoor industry

Weaknesses

High price points that limit accessibility to some consumers

Limited product line beyond coolers and drinkware

Dependence on the North American market

Limited distribution channels

Opportunities:

• Raise Brand Awareness:
• Expanding product line:
• Entering new markets:

Threats:

Increased competition:

Economic downturns:

Fluctuations in raw material costs:

Counterfeiting