Could you please give me general idea how to answer these questions please? im in my first semester of school and im feeling lost and confused. Thank you

Question:

You are required to prepare a marketing plan for an existing company in Malaysia. Explain in details for the selected products or services and how the company offer to the customers. The marketing plan should include the information as below:

1) Executive Summary

2) Explain the company's profile.

a) Name of the business

b) Business address

c) Business Website

d) Vision Statement

e) Mission Statement

f) Objective

g) Marketing Orientations (Production / Product / Selling / Marketing / Societal marketing concept / holistic marketing concept) either one 3) Develop Market Segmentation

a) Types of segmentation (Geographic/ Demographic/ Psychographic/ Benefit/ Multiple) more than one accepted

b) Strategies for Selecting Targeting Markets (Undifferentiated Targeting/ Concentrated Targeting/ Multi-segments Targeting) either one

c) Positioning

i. Positive/ Negative

ii. Positioning Bases (Attributes/ price & quality/ use & application/ product user/ product class/ competitors/ emotion) more than one accepted