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could you plz help me with this SC Johnson manufactures the Ziploc Sandwich Bag product. 5 years ago, they introduced a new environmentally friendly version
could you plz help me with this
SC Johnson manufactures the Ziploc Sandwich Bag product. 5 years ago, they introduced a new environmentally friendly version of the product last year, and while initial sales through retailers was promising, the demand lagged the next year. To rekindle demand the SC Johnson marketing team decided to offer a $2.00 manufacturer's mail-in rebate per unit to all its major retail distribution channel partners so they can extend this price promotion to customers. Identify below which is the best benefit to SC Johnson when enabling this type of promotion: The retail partners handle all of the credits for each rebate saving SC Johnson time & money SC Johnson can get their retail partners to do the marketing promotion for them The majority of customers will mail in the rebate offer which increases brand value The cost to manage a mail-in rebate is less than an instant credit in store promotion Step by Step Solution
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