could you plz provide some ideas about those questions3q so much

Part I - GoGo sQueeZ International Expansion (9 points)

Background

"At GoGo squeeZ, we want to make it easier for families to be healthier and happier. We're proud to be the leading squeezable, re-sealable, 100% fruit in a pouch. GoGo squeeZ's products are crafted with high-quality natural ingredients to provide wholesome goodness for sipping, squeezing and enjoying, wherever life takes you."

You are the account planner on the GoGo squeeZ account, a brand that sells pouch-style fruit and vegetable snacks targeted to families with children. Their primary products are "squeezable" applesauce, organic applesauce, and fruit & vegetable mixtures. Ten years after launching pouch products in Europe under a different brand name, GoGo SqueeZ came to the US. They are now looking to expand into new global markets. The brand manager's task is to introduce the product into Asian and Latin American markets where the GoGo squeeZ brand is virtually unknown.

In addition to the word/name problem, the brand manager is concerned that the pouch-style fruit and vegetable products may be too unusual in the new markets. She is worried about whether parents will be interested in packaged fresh fruit snacks for their children when they are more accustomed to purchasing and eating fresh fruits and vegetables daily. She has selected three Asian and three Latin American markets to use for testing proposed brand names, package design concepts, and possible advertising executions.

As the account planner, you are charged with identifying research needs, bringing the voice of the customer to the conversation, and identifying key consumer insights.

Answer the following questions:

1. What types of information would you seek from the brand manager?
2. What are the core elements of the situation that must be addressed in this research? In other words, on which parts of the problem would you first focus?
3. Need a general research plan, itemizing the key questions and methods for your research, based on your definition in question 2.

PART II - GoGo sQueeZ Brand Extension - Product introduction and message development

9 points

Background

At the same time that GoGo squeeZe is planning on introducing its products in Latin America and Asia, it has also developed an apple acai berry snack that it would like to introduce in the U.S., targeting adults rather than children. The product is very high in vitamins C and K, manganese, and dietary fiber. It is low in saturated fat, cholesterol, and sodium. Acai berries, reddish-purple fruit native to Central and South America, are considered by many to be a super food, and claims have been made that they have both anti-aging and weight loss properties.

The brand manager for the new acai berry snack is considering whether to position the product as a low- calorie weight-loss product or as an anti-aging dietary health supplement due to its high level of antioxidants and dietary fiber. His decision, which will be based on research, will influence not only message development, but also the selection of a target segment, geographic location for the initial product roll-out, and the type of distribution channels in which the product would be first introduced (e.g., grocery store, high-end health food store, mid-price vitamin store, in conjunction with a company such as Weight Watchers.)

Answer the following questions:

1. Define the problem.
2. Develop a SWOT analysis for this brand extension. Identify gaps that need research in order to complete the analysis.
3. What research will you conduct? You should include at least different two types of research. Who will you include as participants? How will it help you address the problem? Be as specific as possible.