Counterfeit goods and intellectual property violations of patents are very common in international marketing. According to you, what should firms do to stop these unethical practices. What would be the role of World Trade Organization (WTO) in this process? Please provide examples.

The post-COVID 19 international marketing world would look very different from what we have seen earlier. What would be the impact on emerging markets? How can firms can compete in this market when consumers have been so badly impacted with job losses and lower incomes? What is the role of e-commerce and digital marketing in this process? Please provide examples.