Counterfeiting is on the rise, according to a report in The Economist (2016c). The article describes how the Italian shoe-maker Ferragamo has been forced to install a radio-frequency identification tag in each pair of shoes it sells so that genuine shoes can be distinguished from a recent flood of fakes. Can brand names and the design of goods such as Ferragamo, Porsche cars and Louis Vuitton luxury goods be considered public goods? Explain.