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Countertrade in a modern world economy with highly developed goods, capital, and financial markets appears on its face to be an incongruous development. It is
"Countertrade in a modern world economy with highly developed goods, capital, and financial markets appears on its face to be an incongruous development. It is a costly. inefficient, and disruptive anomaly yet observers of international trade suggest that the volume of countertrade is growing." Elaborate FIVE (5) of your arguments in favour OR against the statement above. (25 marks) QUESTION 3 As the manufacturer and distributor of a chocolate drink, Chocey based in Europe, you will be expanding into your first Southeast Asia market, Thailand soon. The international environment is no joke and one wrong move could not only cost you millions of dollar but tarnish your reputation as well. It is your responsibility to conduct a thorough market research before penetrating the foreign market. Based on the steps in the international marketing research process that we have learnt, assess how you would engage in each step for Chocey. (25 marks)
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