Country Analysis and Market Entry PAPER OUTLINE 1. 2-page Executive Summary Assessment country's valuable business management and economic insights (current opportunities, challenges and risks) 2. 1/2-page Market Analysis Identify a new product opportunity (not retail, service or infrastructure) that you believe will succeed in that country. (you cannot pick an existing brand). Explain or give your rationale why does the country represent a good market opportunity for your product. 3. 1/2-page Market Entry Mode Suggest the most suitable market entry mode. Explain rationale. Provide one recent example/case of market entry strategy of other multinationals in that country that have succeeded or failed. 4. 1/2-page Conclusion Give the most interesting