Country: Belgium

9. Select a U.S. consumer brand for which there could be a need in your selected country. This U.S. brand must not already have a presence in your chosen country. Note: You must target the people of the country and not Americans traveling in the country. Tip: It can be challenging to find a well-established brand that hasn't "gone global", so it may help to focus on newer, smaller companies when brainstorming ideas.

Draw from your previous responses and apply what you have learned this semester regarding advertising strategy to devise an advertising strategy to introduce your chosen brand to the people of the country you researched. Write at least one fully developed paragraph. Your advertising strategy for your chosen U.S. brand must address the following:

a. Identify the U.S. brand you will bring to your researched country and explain why this brand would be a good fit for this market.

b. Describe your target audience in demographic terms. Provide the rationale for your choice.

c. Identify the region of the country upon which you would focus your initial advertising campaign. Provide the rationale for your choice.

d. Based on your understanding of the culture and their buying behavior, what type of creative strategy would you use? What message would resonate with this audience? Provide the rationale for your choice.

e. Identify the media you would utilize. Provide the rationale for your choice.