Question
Country criteria: Consider the company (Revelo Bikes) that team selected in Company Profile. Select three countries in which your selected company does not currently have
Country criteria: Consider the company (Revelo Bikes) that team selected in Company Profile. Select three countries in which your selected company does not currently have physical presence (no store / factory / agent/distributor, franchise/license in the targeted country).
Compare: Compare the three countries on the following two dimensions for the purpose of international entry
Dimension 1: Country Analysis (PESTLE) for the three countries- For each PESTLE analysis, make your discussion related to Revelo Bikes as much as possible. Each section should include data and implications for your product/service.
Dimension 2: Market Structure and Competitive Analysis for the three countries
Size and growth of the market in the target country
i)Data
ii)Implications for your product's marketing strategy
Description of major competitors - market share and growth, source of competitive advantages and disadvantages, prospects in the target country
i)Data
ii)Implications for your product's marketing strategy; include your own brainstormed ideas about each competitor will respond to your entry into the market
Determine the most feasible market: Draw conclusion and make recommendation as to which one of the three countries is the best to enter based on your comparisons in the above two dimensions. Justify why the selected country is the best choice.
Instructions and Deliverables:
oExecutive summary
oCountry Analysis (PESTLE) for each of the three countries
oMarket Structure
oCompetitive Analysis
oConclusion and Recommendation (which market is the most feasible based on the comparisons)
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