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COUNTRY MANAGER SIMULATION ASIA SKU Performance for China SKU MSRP Allow. Sales Forecast Actual Sales Variance Economy/Medium/Tube/Paste 11.00 12.0% 87.7 192.3 -54.4% Economy/Large/Tube/Paste 13.50 12.0%

COUNTRY MANAGER SIMULATION ASIA
SKU Performance for China
SKU MSRP Allow. Sales Forecast Actual Sales Variance
Economy/Medium/Tube/Paste 11.00 12.0% 87.7 192.3 -54.4%
Economy/Large/Tube/Paste 13.50 12.0% 85.3 173.5 -50.9%
Healthy/Medium/Tube/Paste 17.00 12.0% 90.3 127.1 -28.9%
Healthy/Large/Tube/Paste 20.50 12.0% 123.4 236.6 -47.9%
Kids/Small/Tube/Paste 8.50 12.0% 107.2 171.1 -37.3%
Kids/Medium/Tube/Paste 11.00 12.0% 0.0 58.8 -100.0%
Distribution Performance for China
Channel Distribute? Sales People Promote? Coverage Unit Sales
Total Expense (mill. CNY) 143.1 150.0
Independent No 0 No 8,575 167.2
Drug Store Yes 80 Yes 550 114.2
Hypermarket Yes 350 Yes 1,027 495.0
Other Yes 90 Yes 215 182.9
Wholesale Yes 80 Yes

Given the above data for year 2

a) which channels would you distribute in, and which channels would you not distribute in. Explain

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