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COUNTRY MANAGER SIMULATION ASIA SKU Performance for China SKU MSRP Allow. Sales Forecast Actual Sales Variance Economy/Medium/Tube/Paste 11.00 12.0% 87.7 192.3 -54.4% Economy/Large/Tube/Paste 13.50 12.0%
COUNTRY MANAGER SIMULATION ASIA | |||||
SKU Performance for China | |||||
SKU | MSRP | Allow. | Sales Forecast | Actual Sales | Variance |
Economy/Medium/Tube/Paste | 11.00 | 12.0% | 87.7 | 192.3 | -54.4% |
Economy/Large/Tube/Paste | 13.50 | 12.0% | 85.3 | 173.5 | -50.9% |
Healthy/Medium/Tube/Paste | 17.00 | 12.0% | 90.3 | 127.1 | -28.9% |
Healthy/Large/Tube/Paste | 20.50 | 12.0% | 123.4 | 236.6 | -47.9% |
Kids/Small/Tube/Paste | 8.50 | 12.0% | 107.2 | 171.1 | -37.3% |
Kids/Medium/Tube/Paste | 11.00 | 12.0% | 0.0 | 58.8 | -100.0% |
Distribution Performance for China | |||||
Channel | Distribute? | Sales People | Promote? | Coverage | Unit Sales |
Total Expense (mill. CNY) | 143.1 | 150.0 | |||
Independent | No | 0 | No | 8,575 | 167.2 |
Drug Store | Yes | 80 | Yes | 550 | 114.2 |
Hypermarket | Yes | 350 | Yes | 1,027 | 495.0 |
Other | Yes | 90 | Yes | 215 | 182.9 |
Wholesale | Yes | 80 | Yes | ||
Given the above data for year 2
a) which channels would you distribute in, and which channels would you not distribute in. Explain
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