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Country Population for 2019 Annual per capita Market potential beer consumption estimate (liters) (liters) Czech Republic 10,665,677 157 Germany 83,124,418 116 Japan 127,202,192 48 Spain

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Country Population for 2019 Annual per capita Market potential beer consumption estimate (liters) (liters) Czech Republic 10,665,677 157 Germany 83,124,418 116 Japan 127,202,192 48 Spain 46,692,858 84 Instructions Find online data for the adult population (above legal drinking age) in all four countries and calculate market potential for the beer company Note: find info about the legal drinking age in each country and then find the population numbers above the legal drinking age Next use these numbers along with per capita consumption to calculate market potential for each country (MULTIPLY ADULT POPULATION BY PER CAPITA CONSUMPTION) Which country has the highest market potential? Don't forget to cite your sources

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