Question
country South Africa product to market air purifier Consider cultural elements, such as values, traditions, religion, beliefs, customs, aesthetics, and dietary preferences, that could be
country South Africa
product to market air purifier
Consider cultural elements, such as values, traditions, religion, beliefs, customs, aesthetics, and dietary preferences, that could be relevant to your product. Share your findings with your classmates and discuss the following questions:
- How do you think the Hofstede cultural dimensions, language, and cultural elements you identified could affect marketing activities in South Africa?
- Considering the information you researched, do you see any opportunities or risks for air purifiers in South Africa?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
