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Country United Arab Eremites (UAE) Scenario: OSRAM is a multinational lighting manufacturer headquartered in Munich, Germany. Your firm has been asked by OSRAM about the
Country United Arab Eremites (UAE)
Scenario:
OSRAM is a multinational lighting manufacturer headquartered in Munich, Germany. Your firm has been asked by OSRAM about the prospect of adding a new manufacturing facility in the UAE for its latest innovation in OLED light bulbs for the automotive industry. OSRAM has made significant investments in R&D with regards to the OLED technology and success in this business line is strategically important to the firm.
Provide the following analysis of the UAE :
- An analysis of the macroeconomic conditions surrounding that country and its currency.
- An analysis of whether the country's currency is currently overvalued, undervalued, or fairly valued relative to the U.S. dollar and/or Euro.
- predict the value of the currency one year from today, three years from today, and five years from today
- provide guidance on how the firm could mitigate the impact of currency movements, should these issues arise (i.e., how should the firm approach transaction, translation, and/or operating exposure in the UAE?).
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