COUNTRYMANAGER erpretivesimulations Market Attractiveness (Aeia) Your first big decision in C long-term goal of entering t criteria t should have a better ountryManager is to identify which market to enter first, with the hree or more markets. In this assignment, you will use specified o rate three of the countries in the region. After completing the assignment, you understanding of the data available in the simulation, and how to use it to evaluate the market choices 1. Gather data for the countries below using the reports indicated. NTRY DATA CRITERIA REPORTS China India GDP Growth Mfr. Toothpaste Sales # Competitors Environment/ Economic Outlook Competition/ Market Share Competition/ Competition/ Promotion, and (Brands/SKUs) Brand Formulations Marketing Expenditures Advertising, (millions $) Sales Force Distribution Fixed CostsEnvironment/ (thousands $) Cost Structure 2. Assign a weight to each criterion, and use the data from above to rate the countries on a scale from 1-10 (worst to best). Enter the ratings, weight them, and calculate the total weighted rating for each country. China Japan India CRITERIA WEIGHT Rating! wgtedl-Rating wgted Rating -Ngted GDP Growth Mfr. Toothpaste Sales Marketing Expenditures Distribution Fixed Costs TOTALS: 100% 3. Which country is most attractive based on the weighted ratings? Are there any other considerations you will use in your decision? COUNTRYMANAGER erpretivesimulations Market Attractiveness (Aeia) Your first big decision in C long-term goal of entering t criteria t should have a better ountryManager is to identify which market to enter first, with the hree or more markets. In this assignment, you will use specified o rate three of the countries in the region. After completing the assignment, you understanding of the data available in the simulation, and how to use it to evaluate the market choices 1. Gather data for the countries below using the reports indicated. NTRY DATA CRITERIA REPORTS China India GDP Growth Mfr. Toothpaste Sales # Competitors Environment/ Economic Outlook Competition/ Market Share Competition/ Competition/ Promotion, and (Brands/SKUs) Brand Formulations Marketing Expenditures Advertising, (millions $) Sales Force Distribution Fixed CostsEnvironment/ (thousands $) Cost Structure 2. Assign a weight to each criterion, and use the data from above to rate the countries on a scale from 1-10 (worst to best). Enter the ratings, weight them, and calculate the total weighted rating for each country. China Japan India CRITERIA WEIGHT Rating! wgtedl-Rating wgted Rating -Ngted GDP Growth Mfr. Toothpaste Sales Marketing Expenditures Distribution Fixed Costs TOTALS: 100% 3. Which country is most attractive based on the weighted ratings? Are there any other considerations you will use in your decision
