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Coupons and rebates provide discounts to the especially pricesensitive consumers even though they are available to all consumers. Why do onl)-'pricesensiti1'e consumers avail these discounts?
Coupons and rebates provide discounts to the especially pricesensitive consumers even though they are available to all consumers. Why do onl)-'pricesensiti1'e consumers avail these discounts? PriceSensitive consumers are the only ones who receive the coupons and rebate forms. have the identifying characteristic that the seller uses to segment the customers. are more willing to take the time to locate and use the coupons and rebate forms. want to buy at full price in order to appear prosperous
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