COURSE BUAD 833 ADVERTISING MANAGEMENT

Question: ABC Nig Ltd started a communication business in 2000 at lagos and now expanded to all the 36 states in Nigeria. ABC is planning to start an IT business in Kano,Nigeria where it has the largest market share. It is likely that integrated marketing communication will be expenses to make a number of contribution towards meeting the marketing objectives of ABC Nig Ltd in the new proposed business IT.Critically analyze and advise ABC Nig Ltd on the integrated marketing communication steps to follow to achieve this goal.