Course Code : BMI3CC Unit #3: Market Research Activity # 1: What is Market Research? Assignment Practice Exercise Identifying Information Sources For each of the following, indicate whether the information source is a Primary Source or Secondary Source. Recreate and complete the following table using a word processor. Primary or Secondary Source Setting up a taste test booth at Eastgate Square and having mall patrons sample a new product called Mama Hasenack Perogies. Conducting a door to door survey to determine how many people would be interested in purchasing a Golf Coupon Book. Reading in the Globe and Mail that Blip Enterprises' market share increased by one [1) percent. Administering a survey to determine how many students at St. loan of Arc High School would be interested in attending the Monsignor Clair Cup hockey game. Using Statistics Canada statistics to find out the age and gender data for Angus, Ontario. Using the school's records to nd out the distribution of males and females within the high school. Emailing a survey to every fifth subscriber of Sports Illustrated to determine what readers like and don't like about the magazine. Pulling a company le to examine actual sales figures for the last five years. Obtaining information from the library on the ethnic composition of Toronto. Visiting the local Chamber of Commerce to gather published information on the number of businesses operating in Thunder Bay. Conducting a telephone survey of a select group of households to find out ifthe household is using the services offered by your company. Observing shoppers at Loblaws and recording information on bread buying behaviour. Interviewing your classmates to determine reasons why they drink pop. Obtaining information from Canada Customs and Revenue Agency as to how many bankruptcies were reported last year. Practice Exercise Steps in the Market Research Process Below are the seven [7) stages in the Marketing Research Process. The series of statements that follow might be made by the people involved in the Marketing Research Process. Decide at which stage each statement would be made, and place the corresponding number in the space provided. Recreate and complete the following table using a wordprocessor. Determine Set Plan the Collectthe Tabulate Objectives Research Information the Data "What is the size ofthe market?\" - \"Our findings indicate that we must change the design of our product.\" - \"Why have our sales gone down 30%?\" - \"Let's test market the product in Guelph.\" - \"Do we need primary or secondary data to nd out why sales are falling?\" - \"I think we should withdraw the product from the market.\" - \"We need to redesign the package!\" \"The survey shows that consumers plan to increase the number of their I purchases next year.\" \"I agree that consumers don't like the contents of the frozen pizza. But why I not. \" \"How much money will it take to solve the problem?\