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Course Hero x B Summary - Test 3 - MCS*3030 x Microsoft Word - Test 3 Case - X 5 Chapter 16 Notes.pdf X 5

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Course Hero x B Summary - Test 3 - MCS*3030 x Microsoft Word - Test 3 Case - X 5 Chapter 16 Notes.pdf X 5 Microsoft Word - 98208006.dc x + C @ File | /Users/andrewhorscroft/Downloads/Test%203%20Case%20-%20Turbo%20Communications%20(1).pdf A MCS*3030 Fall 2020 CASE Turbo Communications Incorporated Until recently, Turbo Communications Inc. offered Internet services only to businesses in their market area. Twelve months ago, the company diversified its service offerings by entering the residential high speed Internet market in Southwestern Ontario. Unfortunately, sales of their new residential high speed Internet package, called Residential Turbo Plus, have not been as good as the company had forecasted. Although you left the company 10 months ago to join a market research consulting firm, you had predicted sales would be low given the lack of Turbo's brand recognition in the residential market. The Turbo executives now realize that you were correct and have hired you as a consultant to assist them with the research and marketing efforts needed to rectify the situation. The new vice-president of marketing for Turbo has explained the six months ago they collected data using a survey and found that Brand Recognition is positively related to Purchase Intention and have realized they need to increase their Brand Recognition in order to increase sales. Knowing this, they have decided to create a 30 second television advertisement about Turbo Communication's new residential services, which they are hoping will increase their brand recognition The design of the advertisement has not yet been decided, however, they want the advertisement to feature a family, with multiple device connected to their Internet, enjoying Turbo's high-speed Internet service. During the advertisement, a voice actor will be explaining the benefits Turbo's service. Yet to be decided is whether the voice will be from a Male or Female actor and whether the advertisement will feature a younger family (with children under 13) or a slightly older family (with children over the age of 13). In other words, they still need to determine which combination of Voice-Over Actor Sex and Family Age will create the most Brand Recognition

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