Course: Marketing communications

https://explorerresearch.com/learn/consumer-behavior-research/

Brand: milk chocolate consumers (Example:Milka Oreo Alpine Milk Chocolate).

Develop: Understand in depth, who is the consumer? (see the person), how does the consumer behave? What values does the consumer have? What are the consumer's wishes? How many people are there like that consumer? What are the habits or customs of the consumer? Consumption in the countries of the world.

Give the most in-depth information we can get (Insights).